MOVING THE DIAL ALL UNDER ONE ROOF

STRATEGICALLY FOCUSED CORPORATE COMMUNICATIONS & DIGITAL MARKETING

ENHANCING INVESTOR RELATIONS, CORPORATE & BUSINESS DEVELOPMENT

SMART AND CREATIVE THINKING FOR A TAILORED STRATEGY

FROM PLANS TO EXECUTION AND IMPLEMENTATION SO THAT YOUR COMPANY STANDS OUT

EXPLORE OUR SUITE OF SERVICES WHETHER IT IS FOR SHAREHOLDER ENGAGEMENT OR CLIENT DEVELOPMENT

Smart, Persuasive & Engaging To Stand-Out

STRATEGIC CORPORATE COMMUNICATIONS AND MARKETING

Your Equity Story Starts With Your Benefit Story

  • Strategic Communications: value propositions, key messaging strategies and strategic narratives - updates and what’s happening next

  • Strategically written persuasive content and copywriting that come alive

  • Strategically crafted white papers/articles, op-eds, press releases, case studies, executive bios & profiles, and presentations

  • Branding Development

  • Email drip campaigns- content writing and email management systems (CRM)

  • Media/press releases, strategic media angles & media relations

  • Media pitching

  • Content calendars: social media and other media

Design and Content

  • Report and Presentations

  •  Digital newsletters

Organization, Co-Ordination And Set up

  • Executive video, web/webinars and podcast development

  • Speaking engagements, interviews and panels: content and organization

FOR MINING COMPANIES

  • Investment highlights and project updates across all corporate communications and marketing

  • Financial performance outlook and management structure/approach

  • Tradeshow/conference organization and marketing materials.

FOR PROFESSIONAL SERVICES FIRMS

  • Firm/Practice and business development plans, client presentations, Op-eds

  • Strategic cross-selling opportunity development within firm and across practice groups

A Roadmap That Outlines Value Creation

CORPORATE STRATEGY DEVELOPMENT

A Solid Corporate Strategy That Aligns With Your Capital Markets Strategy Or Corporate & Business Development Plans

  • Strategic positioning in the marketplace, value propositions, mission and vision development

  • Strategic company/firm differentiation, attributes and values

  • Competitive intelligence and benchmarks: research, analysis, evaluation

  • Critical success factors, milestones and future growth

  • Strategy shifts and pivoting

  • Growth plan and communicating your strategy

FOR MINING COMPANIES

  • Corporate strategy guidance based on Brightstar corporate communication guide, “Focused for Strategically Formulated Investor Communications”

  • Investor segmentation – Retail and Institutional defined

FOR PROFESSIONAL SERVICES FIRMS

  • Emerging business development industry/practice area opportunities defined

Building Trust And Investor Confidence

STRATEGIC INVESTOR RELATIONS 

Personalized Strategic Investor Outreach and Shareholder Engagement

  • Investor offer and company highlights development for ongoing shareholder and investor communications

  • Investor roadshows and Meet & Greets   

  • Benchmarks against industry standards and analysis

  • Integration of insights from analyst and investor surveys

  • Track conversions of new investors or investor turnover

  • Dialogue and topline analysis of top investors

  • Media relations and pitching

  • Performance insight analytics and scorecards

Putting Plans Into Action With Seamless Execution

DIGITAL MARKETING & SOCIAL MEDIA: IN HOUSE

Performance-Based Focused Plans With Agile Execution For Your Competitive Advantage

  • In-house at Brightstar: website design, navigation and architecture

  • Business social media for third-party news distributors: content, planning, placements and execution

  • Email development and ongoing management

  • SEO (Search Engine Optimization) and Google/AI keywording

  • Performance analytics, Insights and Measurement of content, lead generation and web

  • Tactical execution in select omni-channels and multiple touchpoints

  • Paid media placements

  • Negotiation with media partners

We deploy AI as a marketing technology tool wherever we can and as a powerful advantage such as enhanced communications and visuals.

AI is an effective tool in personalized engagement for email campaigns and social media.

Management of Your Audiences

CORPORATE GOVERNANCE

  • Regulatory Filings

  • Corporate Governance, Principles and Reputation

  • Board interaction, meeting and reporting

  • Internal and external communications

  • ESG

  • Crisis Communications Management plan with media & PR strategy

BRIGHTSTAR TAKES CARE OF IT ALL

ALL UNDER ONE ROOF